Martin was the Chief Marketing Officer of the Pernod Ricard Group from February 2009 until his retirement at the end of 2014. Based in Paris he was responsible for overseeing all the marketing activities in the Group, working with 6 global brand companies and 75 market companies in developing the Pernod Ricard portfolio around the world; Chivas Regal, Absolut vodka, Havana Club rum, Jameson Irish whiskey, Martell cognac, Mumm and Perrier Jouêt champagnes, Jacob’s Creek Australian wine, Ricard, Ballantines whisky, Beefeater gin and The Glenlivet single malt.
Martin is a former President of the World Federation of Advertising, a fellow of the Royal Society for Arts and Manufacturers, a member of the Institute of Directors and Marketing Society adviser to the Greenwich University Business School, Middle Warden of the Worshipful Company of Distillers, Master of the Quaich, Grand Recitifer of the Gin Guild and a member of the Worshipful Company of Marketors. He has a degree in modern languages from Oxford University, has lived and worked in France, Ireland, Russia, Belgium and the UK. He is married with 4 children and lives in London.