With the support of leading industry businesses, The Drinks Trust has fundraised over £400,000 to date, to support the people of the drinks industry who have been left in financial crisis as a result of COVID-19.
Since the beginning of March, demand for our services has increased significantly and many individuals are now in desperate need. The COVID-19 Emergency Fund will be made available from Monday 6th April and successful applicants will be awarded a £250 grant to assist them with essentials and to help them through the weeks ahead.
The response from the drinks industry to the fundraising campaign, ‘Your Round, Our Industry’, has been significant. Thanks to substantial donations from Pernod Ricard and Concha y Toro UK, as well as successful fundraising initiatives from Sipsmith, Whisky Auction, Fox and Fox and Asterley Bros amongst others, The Drinks Trust is now able to launch the COVID-19 Emergency Fund. Many more industry businesses are now looking to support the Trust with its work and more donors will be announced in coming days.
The Fund will support industry colleagues in need in the following ways:
Ongoing Beneficiaries – The Drinks Trust continues to support over 350 vulnerable beneficiaries, a significant proportion of whom are retired drinks industry staff and amongst the most at-risk groups with regards to COVID-19. Many of them are being assisted as a result of critical illness, severe mental health concerns and extreme hardship.
The Drinks Trust pays in excess of £30,000 a month in ongoing grants which was historically funded by donations from businesses across the industry. Many historical business partners are now struggling themselves and, understandably, cannot contribute the same level as they have in previous years. This makes the need of support from business partners who can help even more crucial than before.
Wellbeing Services – There has been a significant increase in individuals contacting the Trust regarding anxiety and depression concerns as well as sleep and insomnia issues. To tackle this demand, The Drinks Trust helpline is being increased in capacity and access to talking and well-being therapies will be extended.