To mark International Women’s Day, The Spirits Business are celebrating the talents of 10 female brand ambassadors across the spirits sector, highlighting the women representing some of the world’s biggest spirits brands.
Many of the women listed have a background in the bar industry, leading them to have some of the most sought-after skills needed for a brand ambassador position. Some have also gone to great lengths to champion diversity in the drinks sector through initiatives and discussions.
Georgie Bell – Bacardi
Georgie Bell is the Global Head of Advocacy for the Incubation brands at Bacardi. Previous to this, she was the Global Malts Ambassador for 4 years, and has spent a decade deeply rooted within the Scotch Whisky industry.
With a BSc in Distillation and as a Liveryman of the Worshipful Company of Distillers, Georgie has made it her life mission to get under the skin of whisky – standing up to misconceptions and challenging its so-called ‘image’ along with all the stereotypes that go alongside.
Having started her career as a bartender, she’s equally as comfortable behind a bar as she is sitting at one, usually enjoying an Aberfeldy Old Fashioned or a half’n’half with Craigellachie 13.
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