Nicholas Carr
It was an honour to be installed as the Company’s 309th Master on 21st November 2024.
Nick was born in Hessle, East Yorkshire. After gaining a BSc in Industrial Technology, he went to the US as a post-graduate research assistant, where he completed an MBA in Marketing. This led to a life-long career in the drinks industry, starting as a brand manager with Bass Plc. Subsequent roles included global and local marketing and commercial positions with IDV, Seagram and Diageo.
Nick’s experience includes strategic planning manager for Europe, marketing director roles in Greece, Spain and Japan, regional VP of marketing for Asia Pacific, global Scotch portfolio director, global malts director, and anti-counterfeit and global pricing director at Diageo. Over this time, he has worked with many brands, including Smirnoff, Malibu, “J&B”, Baileys, Archers, Chivas and Martell, as well as innovations including The Singleton, Windsor 17, Buchanan’s, Talisker and Johnnie Walker Double Black.
More recently, Nick has brought his experience to effect as a marketing consultant to clients, including the Heathrow Airport and Heathrow Express businesses, Twinings, Proximo (Cuervo Tequila) and Schweppes.
Nick and his wife Louise live in London and have one son, Thomas. A keen dinghy sailor and car enthusiast, Nick is secretary of the Distillers’ Car Club, sits on the Vocational Training and Education Committee and the Industry and Membership Committee.
It will be a privilege to serve the Company this year, and I look forward to the challenges that will arise.rd to her year as Mistress) and we divide our time between Thames Ditton and Devon. I also have a son, Leo, who married in 2023.
