Gin has a rich and colourful history. From crazes to palaces, it has offered courage in battle, sparked riots and provoked law changes.
It has been a medicine, a key cocktail ingredient and it even played a part in locating the magnetic north pole.
The Gin Guild aims to ensure gin’s prominent place in the future, by bringing together gin distillers and industry leaders involved in the production, promotion, distribution and consumption of gin.
The Gin Guild promotes and encourages commitment to excellence in gin distillation and industry custodianship of the spirit category.
The Guild only recognises gin styles produced by distilling ethyl alcohol in stills traditionally used for gin, in the presence of juniper berries and other botanicals – provided that the juniper taste is predominant.
Ed Pilkington appointed Grand Rectifier
The Gin Guild has installed Ed Pilkington, Marketing and Innovation Director for Diageo Europe, as its latest Grand Rectifier.
Mr Pilkington was sworn in at a Gin Guild Installation held at Mansion House, London, on 12 October, before the Annual Banquet hosted by the Guild’s parent company, The Worshipful Company of Distillers. The Guild is the industry body celebrating excellence in the distillation and worldwide promotion of gin.
New Grand Rectifier Ed Pilkington said, “The current gin renaissance is remarkable, and I believe it is here for the long term. We have a role to make that happen, with our members creating excitement and enthusiasm for the category, and building their brands around the world with real passion.”
In Mr Pilkington’s current role for Diageo Europe, he oversees the full portfolio of spirits and beer in 55 countries across continental Europe to Russia. He took over as Grand Rectifier from Martin Riley, of Pernod Ricard, who remains a member of the Gin Guild Board.