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    Education and MentoringLearning opportunities

    Qualifications build knowledge. The Distillers’ Company also gives access to the experience of people who have worked in the spirits industry, including the decisions they made and the lessons they drew from them.

    Learning from people who have worked in the trade

    Our learning programmes add to formal education. They cover the commercial realities behind products and businesses, and first-hand accounts of how the industry has developed.

    ProgrammesOur programmes

    Practical seminars and recorded conversations are available in addition to bursaries, qualifications and mentoring.

    • The Business of Spirits

      A practical one-day seminar led by Company members with substantial industry experience. It adds to technical learning and covers how to build a brand, understand a market and bring a product to consumers.

      Explore The Business of Spirits
    • Tales of the Industry

      Recorded conversations with members, giving first-hand perspectives on brands, businesses, innovations and moments of change in the spirits trade. A resource for students, professionals, researchers and enthusiasts.

      Watch Tales of the Industry

    Part of a wider programme of learning

    Seminars and recorded stories are available as well as bursaries, formal qualifications and mentoring. Together they connect structured study with practical experience.

    Explore Education and Mentoring